• Vanessa Bay, Managing Director and Proprietor Switzerland and Germany / Co-proprietor Austria

    After tourism college studies, extensive experience as travel consultant and travel trade journalist. Co-founder, Managing Director and (since 2009) sole proprietor of PrimCom Switzerland. "Powerfrau" and driving force behind the agency, with an instinctive feel for good stories, new projects and exciting personalities. Born with the travel virus, her personal preferences are for travel on land and waterway, for out-of-the-ordinary accommodation, and not least for nomadic wanderings in her vintage VW minibus.


  • Sabine Biedermann, Deputy Managing Director Switzerland / Consulting

    Following studies in tourism management, extensive experience in direct and event marketing. Also PR consulting with agencies and enterprises in Germany, Italy and Switzerland. Joined PrimCom in 2010. Always easy-going and cool, calm and collected. An ardent social media fan, she possesses great organizational talent. With two children and a husband in the trekking business, primcom's specialist for all family and trekking holidays.


  • Nina Aryapour, Agency Manager, Germany

    German state qualification in multilingual correspondence and Bachelor of Arts in Media & Communication Sciences. Early experience in PR consulting and joined PrimCom in 2011. After four years with the agency in Zurich as consultant, she has since 2015 managed the PrimCom office in her home city of Berlin. Style consultant by passion, and an impressively fast mover in high heels. Loves grand hotels – but during her time with PrimCom has also discovered a liking for camping and hiking holidays!


  • Petra Wittmann, Managing Director / Co-proprietor Austria

    Bachelor of Economic Sciences, Master in PR and Integrated Communications. Extensive agency experience in the fields of advertising, cross-media and social media. Joined PrimCom in 2010; since 2012 Managing Director and co-proprietor of PrimCom Austria. Oozes Viennese charm, always cheerful, endless energy. Frequently on the move between Vienna and Zurich. Social media fan, specializes in city breaks and excels in nightlife know-how. But also enjoys more active and sporting holidays.


  • Doris Trinker, Agency Manager Austria / Agency Manager (ad interim) Germany

    After training at the University of Vienna to become a translator and simultaneous interpreter, Doris's love of travel took her into the tourism industry. Further studies in Italy resulted in an everlasting passion for that country. Media work for Viennna Tourism and several years as a freelance PR consultant. Joined PrimCom in 2016 and together with Petra Wittmann manages the Vienna office.


  • Ines Feurstein, Consulting Austria

    Economist and cultural scientist with a passion for design – and for the small details which make life all the more lovelier. Many years' international experience as media manager in the tourism and cultural fields, and since 2016 with PrimCom in Vienna. Prefers to explore cities by bicycle. Loves the mountains and always the sea.


  • Markus Schlumpf, Project Manager

    Bachelor studies in economics (specializing in communications and marketing). Project manager experience in the tourism and events sectors. Joined PrimCom in 2011 and after more than a year as the only man in the team had to go on a world tour to recover – but still couldn't resist rejoining the agency on his return. Brings structure and system to the agency, and sees to it that our ideas are put into practice.


  • Jonathan Spirig, Consulting Switzerland

    Graduate in journalism, media and communications studies. Several years' experience on the online edition of the "Berner Zeitung", one of Switzerland's largest and leading daily newspapers. First coming into contact with PrimCom on a Press trip, he liked what he saw and found he couldn't resist the temptation of tourism. Joined our agency in 2014. Despite the supposed easy-going slowness of the Bernese, demonstrates an incredible turn of speed.


  • Sophie Grüber, Consulting Switzerland

    Sophie has a registered diploma in social pedagogue with agency experience in the tourism and lifestyle sectors. Joined our agency in 2014. A real Hamburg lass, she nevertheless spent several years in the urban jungle of New York before moving to Switzerland in 2014. Open-natured, enthusiastic and eager to accomplish, she puts her heart and soul into everything she does. Talks much faster than permitted by the police.


  • Sophie Portenier, Consulting Switzerland

    PR specialist with a focus on public transport and notably rail travel. Previously, several years' experience in corporate communications in the cruise sector. Joined PrimCom in 2015. In her leisure time, interested in all kinds of travel including city breaks, camping and road trips. And most importantly, being on the move in good company.


  • Simon Benz, Consulting Switzerland

    Master licentiate in Mass Communication & Media Research, and journalistic experience in the travel, tourism and MICE sectors. Born in Basel, but has enjoyed living and working in Zurich for almost 20 years and joined PrimCom in November 2014. Creative family man with the ability to see the bigger picture beyond the hypothetical horizon. Likes to travel in Asian and Arabic countries, often to discover lesser-known destinations.


  • Anna Huber, Team Support Austria

    Journalism & Communication studies in Vienna. Then lived and worked abroad – notably in Germany (Frankfurt) and the United States (Washington DC) – before returning to Austria. Joined PrimCom in 2014. Anna is also a passionate moderator at Uniradio in Vienna and always eager for new experiences and challenges. A global explorer who's always on the go – and a highly communicative chatterbox.


  • Nicole Demarmels, Consulting Switzerland

    After graduating in Journalism and Organizational Communication, Nicole worked in tourism as well as the corporate publishing, digital and PR fields. Joined PrimCom in Zurich in 2016. A nature and sports enthusiast, she enjoys outdoor life and being on the move – either in the mountains of her home canton (Graubünden) or by the sea.


  • Herbert Euler, Project Consulting (ad interim) Germany

    Master of Business Administration (Tourism). Has been working with PrimCom as freelance PR consultant since 2013. Our specialist for "tricky" situations – not so surprising considering his more than 20 years' experience in corporate communications. During his long career, he has proved his PR professionalism by successfully tackling turbulence within the airline and tourism industries. Herbert's home base is Hanover. His favourite travel destinations – mainly fascinating landscapes.


Our team

As a small but successful agency, we offer the highest standards of specialized know-how and editorial competence. We pride ourselves on being a highly motivated, flexible, efficient and close-to-the-client team.

Your agency

PrimCom was founded in 2005 as a Switzerland-based communications agency, specializing in the travel and tourism industries. The agency later opened offices in Vienna (2012) and Berlin (2015) to serve the neighbouring Austrian and German markets. PrimCom offers extensive expertise and a wide range of internal and external communications services, embracing media relations, social media and crisis communication.

Primus Communications GmbH
Eichstrasse 25
CH-8045 Zürich
+41 44 421 41 21
Primus Communications GmbH
Fuggerstraße 35
D-10777 Berlin
+49 30 23 92 20 18
Primus Communications GmbH
Landstraßer Hauptstraße 67/2/16a
A-1030 Wien
+43 1 522 26 34
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