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Innovation as the driving force behind international tourism was a major theme which dominated this month's 4th World Tourism Forum Lucerne in Switzerland. Reason enough therefore to launch the event's first "Start-up Innovation Award", won by initiatives from Vietnam, the USA and Australia.
Sharing economy and digitalization take centre stage at the 4th World Tourism Forum Lucerne. The 4th World Tourism Forum Lucerne has closed in an air of optimism at the end of the two-day event in the central Swiss city, attended by some 450 participants from the international travel and tourism industry. The overriding opinion among participants – the sharing economy, dynamic digitalization and ever increasing technology remain the mega trends within the global tourism sector.
Some 450 specialists from 65 countries – representatives of tourism, economics, politics, finance and science – are assembling in central Switzerland for the 4th World Tourism Forum Lucerne. Over the next two days they will discuss changes and challenges facing the global travel and tourism industries. One of the keynote speakers is Jeremy Rifkin, Founder and President of the US-based Foundation on Economic Trends.
Switzerland-based e-bike pioneer Biketec predicts a record year for 2015 – despite the continuing strength of the Swiss Franc. Thanks to increased investment in research and development, the manufacturer of the internationally acclaimed FLYER range is planning to expand into new foreign markets. July will also see the appointment of Christian Müller to the newly-created post of Chief Sales Officer.
