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Flyer names Malte Urban new Head of Sales Germany

Publisher: Biketec,

Leading Swiss e-bike manufacturer Flyer has appointed Malte Urban its new Head of Sales in Germany. He takes over the post on 1 May 2016 from Thomas Hummel, who has left the company after nine years at his own request.

Malte Urban (41) is a biking specialist with extensive international expertise and successful sporting and sales careers in cycling. He is himself a professional cyclist, having been German Cyclocross Champion and also a competitor in the Giro d'Italia.

He operated his own bike dealership for five years. Later he worked for the Derby Cycle Company, selling to the trade and organizing events and fairs for the biking public. In 2013 Malte Urban took over as Head of International Distribution for Scandinavia, Austria, Poland, Slovakia and the Czech Republic.

Flyer CEO Simon Lehmann sees Germany as an attractive and important market – "and in Malte Urban we will have on the spot an experienced biking branch professional able to further develop the success of our brand.

"At the same time I would also like to thank Thomas Hummel for his commitment to our company over the past nine years. He leaves us at his own request and we wish him every success for the future".


Anja Knaus
T: +41 62 959 55 75
M: +41 79 199 93 29

Jonathan Spirig
T: +41 44 421 41 29


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