The 35th edition of TTW – official trade fair of the Swiss travel industry – was held in the lakeside resort of Montreux on 3 and 4 November. The high quality of the participating exhibitors again confirmed the key status of the TTW as the most important event on the Swiss travel trade calendar. Over the two days trade visitors from throughout the country experienced a very varied fair programme which set new standards of quality, diversity and intensity. Nevertheless this year’s TTW saw a decline in the number of exhibitors compared with 2009, due to ongoing structural changes within the industry and also continuing consolidation in the travel trade sector. Although these developments had been taken into consideration in planning this year`s TTW Montreux, the further staging of the event in its traditional form must now be called into question. It is the firm intention of the TTW Montreux management to embrace the positive spirit of the event in planning an innovative platform for the future.