Increasing demand for holiday apartments in Europe
The market for holiday apartments in Europe is expected to continue its growth, with annual increases of 2 percent to 6 percent in both turnover and guests likely up until 2013. This is the key finding of a European survey conducted by US-based travel industry research authority PhoCusWright. The study reports that while the tourism industry in general has been in decline, the holiday apartments sector has been experiencing a boom. The PhoCusWright study – the first of its kind – was commissioned by leading holiday rental providers in Europe, including the market leader Interhome. Switzerland itself was not a specific focus of the research, but the results reflect general trends in the Swiss market. The report states that a new clientele is being attracted not only by the advantageous price/performance ratio offered by holiday rentals, but also the ease of booking in the Internet.