PR Expertise in Tourism

Hotellerie & Hospitality

MEDIA CONCIERGE AT HOME IN THE WORLD OF HOSPITALITY

Whether standard or deluxe – our service is the key to your success.

Our area of expertise

Hospitality is in our DNA.

With extensive experience in travel and tourism PR, the hotel industry has always been at the heart of our work across the DACH region. At PrimCom, we understand the many facets of hospitality and translate this expertise into targeted media relations and communication strategies. Our approach is sustainable, effective, and seamlessly aligned with every aspect of tourism.

Our services in the hotel & hospitality sector

From boutique hotels to fine-dining restaurants, from grand openings to rebrandings – PrimCom ensures your story reaches the right audience with the right message. Through strong journalistic media relations and tailored communication tools, we connect your brand with relevant media across the DACH region. Our specialty: journalistic media relations. Our tools:

PR consulting

We cooperate with you to create a customized basis for successful media work. And accompany you all the way in its day-by-day implementation.

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Media
Relations

First we define your message – then decide on the appropriate media. This is achieved by always focusing on the selected target group and adopting a personal approach.

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Influencer & Social Media
Relations

Thanks to online multiplication, an Instagram post can create just as much impact as a daily newspaper.

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Corporate
Publishing

Whether business report, newsletter or client magazine – they represent your company to the outside world.

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Crisis
communication

Every crisis is also an opportunity. Entrepreneurial activity always involves risks. Of paramount importance is being prepared.

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CSR consulting

Corporate Social Responsibility – Your Journey, Our Expertise.

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What our customers say

We have earned the trust of countless customers in the hotel and hospitality industry over many years.

«PrimCom knows how to tell our stories in a way that makes an impact – creatively, accurately and with good timing. They combine strategic thinking with professional implementation and in-depth industry knowledge. Our collaboration is characterised by trust, reliability and a passion for good communication.»

Jan Stiller CEO Swiss Design Collection AG

«With PrimCom, I made the right decision – and haven't regretted it for a second. The team combines professionalism, depth and journalistic flair with class and fine craftsmanship. Quiet, reserved, incredibly effective – that's exactly how I imagine first-class hospitality PR.»

Carsten K. Rath Founder of „Die 101 besten Hotels"

«The hotel industry is all about trust, emotions and experiences: PrimCom skilfully translates this into professional communication, honest stories and consistent quality in its media work. Their commitment and passion for the hotel industry is evident every day and is an important part of our successful collaboration.»

Thomas Kleber Managing Director Sorell Hotels Switzerland

Your hospitality contact

Sophie Grüber

Consulting Switzerland / Head of Hospitality DACH

Let's do it.

We’d like to know more about you.

Contact us